An over-the-shoulder look at the 11 places inside your publication where you can place entry points to your offers — without being salesy, without launching, without adding more to your plate.
One-time · yours forever
You're writing consistently. Building an audience. Maybe you've got a lead magnet sitting there, or an idea for a product — maybe you're already selling something.
The problem isn't what you're offering. It's that nobody sees it.
Your readers show up, read your post, and leave. There’s no pathway pulling them closer.
They write posts. Maybe pin one. And that’s it. Meanwhile the platform is quietly built to do a lot more.
Every post ends with a full stop — not a next step.
Your best readers finish, nod, and click away.
Your lead magnet sits where nobody trips over it.
Selling feels like it means launching — so you don't.
It’s a website. An email tool. A sales engine. But most writers only use about 10% of it.
There are 11 places inside your publication where you can place entry points to your offers — running quietly in the background while you focus on writing.
For six straight months, someone downloaded a lead magnet or bought something every single day.
Not from ads. Not from launches. Just from these conversion pathways doing their thing while I wrote.
The 11 pathways sit between your readers and your offers, quietly pulling people closer.
I walk you through all 11 ways to monetize your Substack — the same setup that powers a six-figure publication on 4–6 hours a day.
40 minutes, screen-shared from my own publication — all 11 pathways, start to finish.
Exactly where to find every entry point in your dashboard — and how I've configured mine.
How the pathways compound together to pull readers closer while you keep writing.
A printable checklist so you can turn on one pathway at a time, on your own schedule — no big weekend build, no launch.
Inside a platform you're already using every week.
Entry points do the work in the background — no launch calendar, no countdown.
Each pathway sits in empty space you already have. Non-salesy by design.
Set them up and they keep running while you focus on writing.
"I’ve bought from Landon before, so this wasn’t a leap of faith. And yet he still overdelivered. If you value clarity over noise and action over vibes, this is time well spent."
"SOOOOOO good. I knew a few of these already but it was a great refresher on taking advantage of empty space — in a gentle, non-salesy way. Excited to see the growth in my Substack."
"Simple to understand and relevant to my own business goals. It helped me believe I can actually monetize my Substack — and take the next steps. Thank you."
"Easy to understand and implement — a practical guide to setting up your Substack so it converts your best readers into paying customers."
"It’s the small tweaks in Substack that make it so powerful. My homepage, footers, and emails are all much better now. I appreciate you."
"Excellent stuff. Not only a refresher — I also found out things I didn’t know about."
The goal is simple: help you stop leaving money on the table inside a platform you’re already using.
No. The pathways are about structure, not scale — they work whether you have 50 readers or 50,000.
No. Every pathway lives in empty space you already have, placed gently. Nothing pushy, nothing launch-y.
Even better. You’ll find entry points you’re not using yet to quietly send readers toward what you already offer.
The training is 40 minutes. The checklist lets you install one pathway at a time, on your own schedule.
The pathways were here the whole time — most writers just never turn them on. Forty minutes and a checklist is the entire gap between "people read my stuff" and "people buy my stuff."
One workshop. Eleven pathways. Running quietly in the background while you write.
One-time · yours forever · 172 sold